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30L+ for a Mahindra?

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Sunil Prabhakar
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This could well end up becoming a classic case study in positioning. While the product is very compelling, it would be interesting to see if buyers are willing to shell out such a significant amount for Mahindra. I hope they do! Thoughts? https://www.cardekho.com/india-car-news/mahindra-xev-9e-fully-loaded-pack-3-variants-prices-revealed-launched-at-rs-3050-lakh-33789.htm

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